A vibrant alternative: Advances in natural color & flavor – digital magazine

As consumers increasingly shun synthetics, demand is growing for products colored and flavored through natural means. Numerous challenges face this market, from cost- and labor-intensive production methods to supply chain disruption and international regulations, but advances in natural food science are allowing product developers to meet the needs of their health-conscious consumers. Younger consumers especially are seeking exciting new flavors and vibrant colors that still appeal to ideas of holistic health.