Whether in times of stress and anxiety, or simply to seek comfort at the end of a long day, consumers turn to snacks and sweets as small rewards. But in the age of COVID-19, personal health awareness took center stage, and many consumers began seeking these same familiar indulgences—minus the less-healthful ingredients.
Brands are responding in kind with updated twists on old classics, as well as a few modern creations of their own, to deliver snacks and sweets consumers can reward themselves with and still feel good about. Below are just a few examples on the market:
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