Winning strategies for natural colors and flavors – digital magazine

Taste will always drive food and beverage purchases, and in the hashtag era, how food looks can be nearly as important. As consumers continue to place emphasis on personal health—a trend only exacerbated by COVID-19—it becomes increasingly vital that taste and appearance be achieved by simple, natural and recognizable ingredients. Explore the latest in natural colors and flavors, from trending ingredients to new technologies, helping drive the clean label movement.