For the last decade, stevia-sweetened products enjoyed steady growth, outperforming total category sales as consumers aimed to reduce their sugar intake and avoid artificial sweeteners. Still, there were limits – places where traditional stevia sweeteners just couldn’t go. Cargill, the company that launched the first commercial stevia sweetener in 2008, was determined to break down those barriers. The company’s latest sweetener system – EverSweet® + ClearFlo™ – does just that.
In this webinar, we’ll dig into the latest consumer trends in sugar reduction and explore why Cargill’s new sweetener system is a game-changer, offering significant improvements in taste, solubility, dissolution and stability. With these advances, it’s now possible to bring stevia’s zero-calorie sweetness to categories that previously weren’t able to access its sugar-reduction power.
You’ll learn:
- Why sugar reduction continues to motivate shoppers and what claims they find most compelling
- How Cargill’s new sweetener system is a game-changer for stevia, with improved flavor performance, solubility and dissolution properties
- Examples of applications primed for EverSweet® + ClearFlo™
Moderator:
Francine Schoenwetter, Content Marketing Director, Food and Beverage Insider, Informa Markets
Speakers:
Carla Saunders, Senior Marketing Manager, Cargill
Smaro Kokkinidou, Principal Food Scientist Lead - Sweeteners, Cargill
