In this first episode of a three-part series, we chat with leaders in the spirit-free movement. Here, Shelley Elkovich, co-founder, For Bitter For Worse; Zane Adams, co-CEO, Buchi; Matt Cechovic, master distiller, Dhos; and Kerr Nicoll, production director/co-founder, Spirits of Virtue, discuss Dry January, "Damp January," the health benefits of a sober lifestyle and more.