Consumers want more from their beverages. From natural sweeteners for sugar reduction to functional ingredients like protein, minerals and probiotics, formulators are being tasked with providing the benefits consumers seek without sacrificing the...
Kombucha brands offer differentiation in the market with different formulation twists on the beverage with ancient tradtition, including upping the alcohol content for a “hard” option.
Prebiotic sales overall are declining, but several specific categories, such as wellness bars, gels and beverages, show great opportunity for prebiotic formulas.
Roughly a quarter of U.S. adults specially seek out foods and beverages with high amounts of probiotics or prebiotics, with Millennials and natural grocery shoppers driving growth in the sector, according to the "Probiotics and Prebiotics: Food...
