Philip Caputo

Marketing and consumer insights manager, Virginia Dare

With a decade of flavor and ingredient industry experience, Philip Caputo leads marketing and consumer insight development at Virginia Dare. He and the flavor and extract company help brands turn ideas into innovative products with tasteful formats and flavors. Caputo’s previous roles were at Hagelin Flavors and Frutarom USA, and he has a business marketing degree from Manhattan College.

Philip’s Recent activity

Health-inspired flavors appeal to wellness-focused consumers

Jan 27, 2023

Flavors appeal to deep-seated feelings and mental associations with a person’s life experience; flavors tied to active well-being are no exception.

Flavors, creative gimmicks inspire coffee drinks

Mar 10, 2022

From cold brews to espresso, consumers are turning to nostalgic and adventurous flavors, as well as experiential coffee creations.