Mike Efting

President and founder, Viachem

Mike Efting has been a senior executive in the chemical distribution industry for more than 35 years and an entrepreneur for well over a decade. He is the current president and founder of Viachem, a specialty chemical food additive and ingredient distributor, and American Pure Products, a wholly owned subsidiary of Viachem that includes premium personal care brands spanning hand sanitizer to CBD.

Mike’s Recent activity

Glycerine shows versatility in food and beverage applications

Mar 03, 2022

Glycerine helps prevent sugar crystallization, adds smoothness and sweetness to many food and beverage products, serves as a humectant, solvent and preservative, and more.

Monk fruit: Traditional ingredient sweetens modern products

Dec 22, 2021

Although newer to the food and beverage scene, monk fruit—and its sweetening superpower—has been around for ages.