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Melissa Kvidahl Reilly

Writer/Editor

Melissa Kvidahl Reilly is a freelance writer and editor with 10 years of experience covering news and trends in the natural, organic and supplement markets. She lives and works in New Jersey.

[email protected] melissakvidahl.com

Melissa’s Recent activity

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The appeal of clean label sweeteners
May 31, 2022
With many consumers avoiding added sugar, alternative sweeteners like erythritol and stevia are leveraging new technologies to deliver more natural options.
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Sugar substitutes trend natural, clean label
Mar 17, 2022
As consumers cut back on granulated sugar, ingredient suppliers are stepping up to offer a range of natural sweeteners from plant-based sugars to non-nutritive alternatives.
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Trending clean label ingredients
Dec 29, 2021
Vegetables, spices, tea infusions, botanical extracts, cereal, nuts, pulses and fruit powders are among the ingredients enhancing foods and beverages naturally.
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Attracting consumers to better-for-you bakery
Oct 12, 2021
Better-for-you bakery products should not only appeal to people with specific dietary needs and lifestyles; they should also draw in and taste delicious to a wide range of consumers.
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