Consumers have been increasing their clean eating practices for some time, seeking foods that are unadulterated and free from artificial colors, flavors and preservatives.
A recent meta-analysis indicated food nutrition labels of all kinds are effective in impacting consumer purchase decisions.
Better-for-you bakery products should not only appeal to people with specific dietary needs and lifestyles; they should also draw in and taste delicious to a wide range of consumers.
A flurry of litigation has ensued to challenge plant-based protein truth-in-labeling laws for potentially violating the First Amendment.