If five different people were asked to define “clean label,” chances are they’d give five different responses. No one, true definition exists, but at its core, clean label means fewer, simpler, more natural ingredients.
Sales of plant-based alternatives were growing strongly worldwide pre-pandemic, and in 2020, sales growth accelerated sharply.
As consumer fiber intake tends to fall short, a range of healthy ingredients can boost fiber content and positioning of breakfast, bar and snack applications.
Consumers by and large believe they understand food date labels. But research shows they understand less than they know, which is bad news for businesses.