“Clean” is crucial, but is it clear? – white paper

“Clean label” is unquestionably the new baseline for product development. But exactly what that means to consumers – and how it translates into product development – can be complex. 

In this white paper, we analyze some of the latest consumer research on label-friendly trends, including:  

• How ingredients influence purchase
• Motivations for choosing products with “clean” ingredients
• A new, more holistic view of label-friendly products
• The surging growth forecast for label-friendly ingredients  

Download now to learn more!