Bill Hanes

VP of Marketing and Strategy, Lesaffre

Bill Hanes is the vice president of marketing and strategy at Lesaffre.

Bill’s Recent activity

Identifying the clean label bread consumer

Jan 05, 2022

When shopping for breads, more consumers are looking closely at packages, reading ingredient lists and otherwise gathering information about the trustworthiness of products.

Cross-generational marketing: What’s on a bread label is as important as what’s not

Jul 07, 2020

Generational differences can play a key role in shoppers’ decision-making and should factor into formulation and marketing strategies in the bakery aisle.