Although SupplySide West 2020 didn't take place in it's traditional in-person format, the NEXTY Awards are still on!
What are the NEXTY Awards?
The NEXTY Awards recognize innovation, inspiration and integrity across a range of finished product categories – from condition-specific supplements and nutrient delivery innovation to functional food/beverage and brand storytelling.
- Innovation: The product or company shows truly creative thinking and execution (not a "me too" approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the
industry. - Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
- Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability and safety/security.
2020 NEXTY Awards categories
- Best Allergen-Free Product
- Best Brand Storytelling on New Product
- Best Clean Label Food/Beverage
- Best Condition-Specific Supplement
- Best Digestive Health Product
- Best Functional Food/Beverage
- Best Life Stage-Specific Supplement
- Best Nutrient Delivery Innovation
- Best Product for Pet/Animal Health
- Best Sports Nutrition
Check out our gallery of finalists chosen for each category and stay tuned for winners to come!
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